Garage Style Magazine

Ten Years

“Time flies” is more than a cliché, it’s a reality we all live with, a fact.  With this issue, Garage Style Magazine turns 10 years old and I shake my head, bewildered as to where those 10 years went.  Hard to believe, but I was in my early 30s when I started the company with my wife, Michele, and my mom, Bonnie.  Our college friend, Kari McDaniel (Schneider, at the time), joined us to be the designer and has been with us ever since.  Before we had our first issue, I met Lance Lambert, host of “The Vintage Vehicle Show,” at a Packard Club event and he became our first columnist, lending a lot of credibility to a fledgling, upstart magazine.  Then we were connected to the creator of the book series, “Ultimate Garages,” Phil Berg, who joined us, further adding credibility to the new Garage Style Magazine.  Every event we attended, we sold subscriptions.  Everywhere we went, someone had a garage to show us, a story to tell us.  It was fantastic.  There was a buzz around the magazine, an excitement – but there was a lot of doubt too.

By the time the company was starting to take serious shape, 2008 and its disastrous economic landscape of quicksand was underfoot – magazines everywhere were folding, merging, changing names, and shrinking their staff in order to stay afloat.  Like so many companies, GSM was partly launched because work was hard to find, and with so many titles folding and shrinking, the prospect of getting hired anywhere was onion skin thin.  So, hey, build your own, right?  As if the sour economy weren’t enough, the Internet had come into its’ own and was pummeling print.  And here we were, a few kids with the idea that the world needed a printed magazine about – garages.  Pay no mind to all those big magazines going out of business, that’s not our problem.  The world was our oyster, or garage, and we were going to tackle it.  Sometimes ignorance, blind ambition, and good old-fashioned faith is all it takes to move forward, to build that thing that so many said couldn’t be done.  And, in our blind ignorance guided by some faith, here we are, 10-years later.

Today, of course, the magazine has expanded with the launch of a very successful digital newsletter, which has taken us into the custom publishing business, producing digital newsletters, programs, and brochures for other companies and events around the country.  And, for a long time, I’ve been yammering about television production, and it’s all coming together – just slowly, as usual.  But I’m not sure I’d have it any other way – slow is good.  Slow allows time for adaptation, learning curves, and development.  This magazine has come a long way in ten years.  Thank you for being a part of it and thank you to all who’ve helped guide it to where it is.  Thanks to so many people.  Here’s to another 10 years.  It sounds like forever, but really, it passes in the blink of an eye.

- Don Weberg

    Garage Style Magazine
    P.O. Box 812
    La Habra, CA 90633-0812


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